Aperol Spritz Festival Styling

A fresh look for a summer festival activation

• Styling
• Execution

Aperol Spritz is the famous orange summer terrace drink that is served with prosecco, sparkling water, ice and a slice of orange. Coincidentally also Esther’s favorite drink.

the question

In the run-up to the summer of 2017, Aperol Spritz asked us to style the basis of their current festival activation. The activation was made to create a cheerful moment of rest for the visitors of the festival, with various swing constructions on which you can have a drink with friends or take a picture.

our translation

For the sparkling brand, we went for a fresh white base, with orange accents and green plants. References to the oranges are directly and indirectly reflected in large balls on the swings, orange trees next to them and fruit boxes with real oranges as backdrop for the photo booth.

The Aperol Spritz festival activation was brought to  Best Kept Secret, Pleinvrees and Solar in 2017. In 2018 to Pleinvrees, De Zon, Best Kept Secret, Solar and Hartje Ginneken.

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