Bed & Bolletje bus

Hotel room on wheels

• Spatial design
• Styling

Bolletje is an authentic Dutch baker, famous for their rusks and ‘Ik wil Bolletje!’ (I want Bolletje). Since it’s founding 150 years ago, factory and head quarters are located in Almelo.

the brief


In honour of its 150thbirthday, Bolletje gave away 150 breakfasts in bed in 2018. Consumers could win a luxury night with a Bolletje breakfast by entering an original sleeping spot. The 10 best entries won a night on their location of choice in the Bed & Bolletje Bus. Examples of locations were the centre-spot of a football stadium or on the deck of a ship.

our answer


We were asked to create luxury hotel room inside this small bus. Smart and efficient spatial solutions were therefore central to this design, mixed with the warm and luxury feeling of a hotel room.

the details


By using fresh colours and materials, together with small red colour pops, the room feels light and warm. The space under the bed is used to store suitcases, bags and shoes in different cabinets. The room is extended outwards with a wide staircase with pillows. The top of the staircase is the same material and level as the floor of the hotel room, adding to the extended room feeling. On the side of the bus there is a foldable table, so breakfast can also be enjoyed in the sun.

The Bed & Bolletje contest ran during the summer of 2018. The bus was also part of the Libelle Zomerweek and several commercials, such as the Bed&Bolletje 150 Years commercial and the JOMO (Joy Of Missing Out) partnership with Sublime FM.


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