Karvan Cévitam

A pink & yellow explosion in Instagrammable pop-up at the Prinsengracht

• Spatial design
• Art direction
• Execution

Karvan Cévitam is part of Kraft Heinz Company and market leader among the cordials in the Netherlands. In 2018 the brand celebrated its 70th birthday. This jubilee was the reason for a great activation.

The question

Karvan Cévitam asked us to design a pop-up activation with stopping power, where visitors are inspired by the possibilities to make their own lemonade to their own taste, and trigger them to make as many Instagram photos as possible.

Our translation

We designed a lemonade cocktail bar based on the most common taste preferences of people; yellow fruit or red fruit. Upon entering, visitors were asked which taste is their favorite and then they were directed to the all-yellow Sunny Side bar on the ground floor, or the all-pink Pink Paradise bar on the first floor.

Many photo moments were created, like a confetti shower, a pink ball pit, a pineapple wall and various surfaces and backgrounds so that visitors had several options and choices to make their own original photo.

In addition to the design of the pop-up, we provided the designs for the invitations, outdoor advertising and the social content during the week of the pop-up.

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